Elasticity
Purpose
In this chapter, you learned about elasticity and how to calculate the measures of the various types of elasticity. The most important elasticity is the price elasticity of demand, which measures the responsiveness of quantity demanded to changes in price. Generally, demand is more elastic if there are many substitutes available, the good is more of a luxury than a necessity, the good accounts for a large part of a consumer's budget, and the time period involved is longer.
The purpose of this exercise is to illustrate how consumption decisions are affected by the determinants of elasticity, to practice calculating elasticity, and to understand how total spending on a good or service is affected by its elasticity.
Directions
This exercise has two parts. In the first, you will fill in a table and calculate the price elasticity of demand for several goods. In the second, you will evaluate your decisions and categorize the demand for each good as elastic or inelastic.
Part 1 - Complete the Table
Assume that you spend a total of per month on the quantities of the goods and services in the following table. Now, suppose that the price of each good and service increases by , but your budget hasn't changed. You still have only to spend on these products.
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Complete the table by entering the quantity you would buy after the price increase in the "New Quantity" column. You don't have to spend the entire , but you cannot spend more than after the price increase.
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Calculate the amount you would spend on the good or service after the price increase in the "New Spending" column. Determine the percentage change in the quantity you consume after the price increase in the "%ΔQ" column.
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Then, calculate your price elasticity of demand for each good in the "Elasticity" column. Calculate elasticity as the simple .
Good | Original Price | Original Quantity | Original Spending | New Price | New Quantity | New Spending | %ΔQ | Elasticity |
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Apples | (blank) | (blank) | (blank) | (blank) | ||||
Aspirin | (blank) | (blank) | (blank) | (blank) | ||||
Beer | (blank) | (blank) | (blank) | (blank) | ||||
Print books (Amazon) | (blank) | (blank) | (blank) | (blank) | ||||
Bottled water | (blank) | (blank) | (blank) | (blank) | ||||
Chicken | (blank) | (blank) | (blank) | (blank) | ||||
Coffee | (blank) | (blank) | (blank) | (blank) | ||||
Fast food | (blank) | (blank) | (blank) | (blank) | ||||
Gasoline | (blank) | (blank) | (blank) | (blank) | ||||
Laundry detergent | (blank) | (blank) | (blank) | (blank) | ||||
Microwave popcorn | (blank) | (blank) | (blank) | (blank) | ||||
Restaurant meals | (blank) | (blank) | (blank) | (blank) | ||||
Soda | (blank) | (blank) | (blank) | (blank) | ||||
Uber rides | (blank) | (blank) | (blank) | (blank) |
Part 2 - Evaluate and Classify
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Based on your calculations, classify the price elasticity for each good as elastic or inelastic.
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Explain how the factors that determine elasticity (i.e., availability of substitutes, necessity vs. luxury, and percentage of budget) influenced your response to the increase in price for each of the goods and services.
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Explain the relationship between total spending on a good and a price increase when demand is:
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elastic
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inelastic
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