Project Assignment
Goal
Chapter 3 focuses on critical thinking, argument strategies, and logic. You will apply these concepts by identifying and discussing the strategies, logic, and biases in a commercial.
Directions
Part 1
Use YouTube to find a commercial to analyze.
Part 2
Answer the following questions:
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What is the commercial trying to sell?
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What argumentation strategies (ethos, logos, pathos) is it using? Are these strategies effective?
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What logical fallacies does it use?
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How is the commercial using visuals to support its message?
Materials
YouTube
Word processing program or paper and writing tool
Checklist
Writing Assignment
Goal
In Chapter 3, you learned how to read and think critically, including how to detect bias. You will apply these concepts by writing an essay that describes how you would market a product to potential consumers.
Directions
Part 1
Choose a product to market. The product can be real or made-up.
Part 2
Brainstorm ways to market your product to consumers. Choose specific argumentation strategies (ethos, logos, pathos), and consider the pros and cons of incorporating logical fallacies and bias.
Part 3
Write a five-paragraph essay. The first paragraph should introduce the product and your general marketing approach. The three body paragraphs should describe your methods in detail, including any argumentation strategies and how you approached logical fallacies and bias. The last paragraph should summarize your ideas.
Materials
Word processing program or paper and writing tool
Checklist